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Lifrons (Fashion Label Frenzy)

Posted by Media Mogul On 11:41 PM



Models: Michael Tintiuc and Irene Gershtoga
Photographer: Olga Gershtoga
Stylist: Olga Gershtoga, Irene Gershtoga & Elena Tintiuc

Most people associate the name, Michael Tintiuc, with the model represented by Success. But Michael is both model and designer. His rock inspired label Lifrons was founded in Moldova. The label employs the talent of only four people: Elena Tintiuc, Irene Gershtoga, Michael Tintiuc and Olga Gershtog. According to Michael:

"In a way our group is more like a band when for example the guitarist can compose a drum solo if he’s got some great ideas. Our label works on pure perfectionism and we always choose the best variant, it doesn’t matter who of us made it as long as it’s great and fits Lirfon’s. We’re not dividing the tasks between each other. We don’t want to follow the mainstream in fashion industry by creating clothes we don’t really like but being 100% commercially successful. Our goal is to create quality clothes that we would be happy to wear. We think that if you’re doing something you love and you put your heart and soul in it sooner or later people will notice it and eventually you’ll be rewarded."


Check out more pics after the jump.









































(Photos Courtesy of: Larapixie)

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